Events and Programs Specialist
Four Inc. is seeking an enthusiastic and highly organized Events and Programs Specialist to join our dynamic marketing team. This role is crucial for executing high-impact, results-driven events that support our mission as a leading public sector IT provider.
The Events and Programs Specialist will be the primary driver for all marketing events, including corporate conferences, public sector tradeshows, internal/partner lunch and learns, educational webinars, and client/partner engagements. Success in this position requires a keen eye for detail, exceptional negotiation skills, and a commitment to delivering a flawless brand experience that enhances relationships with federal government clients and technology partners.
Essential Functions
- Manage the entire lifecycle of 20+ events annually, ranging from small local briefings to large-scale industry tradeshows, ensuring alignment with Four Inc.'s business goals.
- Develop, monitor, and maintain detailed event budgets, accurately tracking expenditures, managing vendor invoices, and providing post-event ROI analysis.
- Serve as the primary liaison with multiple industry vendor/partner portals, managing all event logistics.
- Manage venue selection, catering, A/V equipment, booth design/shipping, and all on-site registration and logistics for both in-person and virtual events.
- Utilize design skills (e.g., Adobe Illustrator) to assist with the creation and customization of event materials, including signage, digital banners, collateral, and presentation templates.
- Leverage HubSpot to manage event invitations, registration forms, email communications, and post-event follow-up campaigns, ensuring lead data integrity.
- Skillfully negotiate favorable terms with hotels, tradeshow organizers, and third-party vendors to maximize event spend and ensure service level agreement (SLA) compliance.
- Maintain clear, proactive communication with sales, executive leadership, and manufacturing partners regarding event objectives, timelines, and logistical needs.
- Support special projects as needed.
- Other duties as assigned.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of professional experience in event planning, corporate marketing, or conference management, preferably within the IT, B2B, or Public Sector/Government Contracting space.
- Demonstrated proficiency in budget management and financial reporting related to large-scale events.
- Proven expertise in understanding and utilizing multiple vendor/partner exhibitor portals for event logistics.
- Proficiency with HubSpot (or a similar marketing automation/CRM platform) for event promotion, lead capture, and reporting.
- Strong experience in vendor negotiation and contract management.
- Proficiency in Adobe Illustrator or similar graphic design software for light collateral development.
- Prior experience in virtual event platforms and running large, successful webinars.
- GovCon experience preferred.
- Familiarity with the Federal Acquisition Regulation (FAR) and compliance requirements related to government client events preferred.
- Ability to operate independently, prioritize effectively, and maintain a high standard of accuracy and follow-through. Must be able to execute tasks independently once trained.
- Exceptional attention to detail and organization skills.
- Professional presence and polished communication skills.
- A desire to continue growing and learning new things.
- A collaborative, proactive mindset. Good team player.
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