The start of a new year is always a busy time in the public sector. As agencies reset their budgets and shuffle their priorities, now is the time to take a step back and ensure your products are getting into the hands of government buyers.

Right now, we’re seeing a massive push toward Commercial Off-the-Shelf (COTS) solutions. Policy mandates are encouraging federal agencies to cut costs by moving away from "custom everything" and toward proven, commercial software and cloud offerings. If you’re selling commercial tech, the window of opportunity is wide open.

What this means for our partners

For VARs: Now is the time to double-check your line-card. To win faster this year, you need to have contract-ready COTS products that you can pair with your specific technical or territory expertise. If your portfolio isn't aligned with where the money is moving, you're going to be fighting an uphill battle.

For Manufacturers: Agencies aren't looking to reinvent the wheel; they’re sticking with the platforms and contract vehicles they already know and trust. This is the moment to position your products for visibility and seamless purchasing on preferred contract vehicles.. If they can’t buy you easily, they won't buy you at all.

Navigating the "Modern" Procurement Landscape

At Four Inc., our team is tracking the "boring but important" stuff, like the major FAR overhaul and the ongoing procurement modernization efforts. These changes are designed to streamline how agencies buy, but they can be a headache to navigate if you aren't prepared.

We’ve built a strong ecosystem of A+ resellers, contract holders, and a deep well of Federal and SLED contract vehicles to make sure our partners stay both compliant and competitive.

Let’s get to work

If you want to expand your pipeline and hit your 2026 goals, you need a strategy that reflects how the government is buying today, not how they bought five years ago.

Ready to accelerate your public sector growth? Click here to connect and build your 2026 roadmap today.